Five Talents CFO

Five Talents CFO is Jacob Thomas's fractional CFO practice, built specifically for manufacturing and construction companies between $10M and $60M in revenue. Jacob brings over 10 years in manufacturing finance and operations, with executive-level CFO experience across project-based and production environments, working with owners who know their business inside and out but lack visibility into their own numbers.

Project Goal

To design and build a website that speaks directly to manufacturing and construction owners, not generic small-business owners, and converts that specificity into booked consultations.

Project Details

Most fractional CFO sites read the same: cost savings, flexible engagement, executive expertise, a pitch that could apply to literally any small business. We built this one around the opposite instinct, speaking only to owners who run manufacturing or construction operations, using their language: throughput, margin by project or product line, scheduling, cash flow that looks fine on paper but doesn't behave that way in practice.

The structure follows a clear diagnosis-to-plan arc: naming the specific problems these owners actually have (strategy stuck in their head, no one at the table who speaks bank and CPA language, cash flow that doesn't match the P&L), then laying out Jacob's three-step process in plain terms, understand the full picture, build the plan, execute the strategy, with a "no ambiguity, no open-ended retainers" promise that stands out in an industry full of vague monthly engagements. Real client testimonials from manufacturing leaders anchor the trust case rather than generic praise.

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