Sunriver Brewing Company has been a Central Oregon craft beer fixture since 2012, now with pubs in Sunriver, Bend, and Eugene. They've picked up national recognition, including Brewery of the Year honors at the Great American Beer Festival, while staying rooted in a community-first, people-come-first culture at each of their locations.
Sunriver's food doesn't get talked about as much as the beer, but it's not standard pub fare, it's elevated, and that gap between reputation and reality was the opening. We built ads centered on the food itself alongside two recent releases, the Burlington Hazy and the Stomp IPA, giving people a specific reason to visit beyond "good beer, good vibes." Alongside that, we shot behind-the-scenes brewer content showing the actual process behind the beer, giving the campaign a second layer: not just what to order, but who's making it and how.
