Because greenhouse buyers are highly intentional and often research driven, this campaign required more than strong ad creative. It needed a clear and focused conversion pathway from first click to inquiry. We developed a digital advertising strategy that paired precise audience targeting with purpose built landing pages designed specifically for paid traffic.

The ads were crafted to speak directly to growers at different stages of interest. Messaging emphasized durability, climate suitability, and long term value, helping potential customers quickly understand why Pacific Northwest Greenhouses stands apart. Visual creative highlighted real installations and thriving growing environments, allowing viewers to envision what success could look like in their own space.

Equally important was what happened after the click. Rather than sending traffic to a general website page, we created clear and streamlined landing pages designed specifically to convert ad visitors. These pages removed unnecessary navigation distractions and focused on concise messaging, strong imagery, and direct calls to action. Each landing experience reinforced the ad promise while guiding users toward submitting an inquiry or requesting more information.

The structure was built around clarity and trust. Key benefits were highlighted immediately, regional expertise was reinforced, and lead capture was made simple and intuitive. By aligning ad messaging with landing page content, we ensured consistency across the entire user journey, which strengthened credibility and improved performance.

The result is a cohesive advertising ecosystem where targeted ads and optimized landing pages work together to generate qualified leads. Instead of relying solely on traffic volume, the campaign emphasizes efficiency and conversion, giving Pacific Northwest Greenhouses a scalable framework for continued growth throughout the Pacific Northwest.