Boardworks Climbing & Fitness is Bend's only 24/7 climbing and training gym, founded by Lily Kral in 2023 as the first all-board climbing facility in the world. It's a staffless, members-first space built around adjustable, app-connected climbing boards and a tight-knit training community rather than a traditional staffed gym model.
A 24/7 board-only gym is a genuinely different pitch than a standard climbing gym, but that difference doesn't sell itself in a static ad. We built the campaign around the community and access Boardworks actually offers: climbers training on their own schedule, adjustable boards that grow with a member's ability, and a culture built for people who take the sport seriously.
