TEDxBend needed a website that could carry the weight of a globally recognized brand while still feeling uniquely local. The site had to reflect the credibility and structure of the TEDx framework, but also showcase the personality and energy specific to the Bend community. Striking that balance was central to the design process.

We focused first on clarity and user journey. Visitors come to a TEDx site for different reasons. Some are looking to purchase tickets. Others are exploring speaker applications, sponsorship opportunities, or past talks. The navigation and layout were intentionally structured to guide users quickly to the information most relevant to them without overwhelming them with excess content.

Visually, the design leans clean and confident, allowing the bold TEDx identity to lead while creating space for compelling imagery and storytelling. Strong hierarchy, thoughtful spacing, and strategic calls to action ensure that the site feels dynamic but easy to navigate. The experience was built to feel elevated and professional, while still welcoming and accessible.

The result is a streamlined web presence that supports TEDxBend’s growth and credibility. The site now functions as a central hub for event information, community engagement, and brand storytelling, giving the organization a polished digital foundation that matches the impact of the ideas shared on stage.