Kindred operates across two complementary service areas, and the website needed to give each equal weight without creating confusion. One of the primary objectives was to structure the site in a way that clearly differentiates home staging from interior design, while still presenting them as part of one cohesive studio. The layout guides visitors naturally through the services, portfolio, and brand story, ensuring that potential clients quickly understand what Kindred offers and how to take the next step.

Visually, the design leans into sophistication with warmth. Clean layouts, intentional typography, and balanced spacing create an elevated feel that aligns with Michelle’s level of expertise. At the same time, thoughtful use of color, including her signature pop of magenta, adds memorability and personality. The result is a digital presence that feels polished yet welcoming, mirroring the experience clients have when working with her.

User experience played a central role in the build. Clear calls to action, streamlined navigation, and strong visual hierarchy ensure that the site is easy to explore on both desktop and mobile. Portfolio imagery is given space to breathe, allowing the work to speak for itself while reinforcing credibility in a highly visual industry.

The final outcome is a refined and strategic web presence that positions Kindred Design and Staging as a professional and established studio in Central Oregon. The website serves as both a portfolio and a conversion tool, helping Michelle attract aligned clients, communicate her expertise, and support the continued growth of her brand.