When building a social presence for Somewhere That’s Green, we knew the content needed to reflect the same charm and personality that customers experience in store. The magic of the shop lies in its atmosphere and its people, so our strategy centered on showcasing both. Rather than treating social media as a simple product catalog, we approached it as an extension of the in store experience.

We developed content that highlights the full breadth of what makes the shop unique. Educational plant tips, playful commentary on common plant struggles, behind the scenes moments, and staff driven humor all became key pillars of the strategy. By balancing expertise with personality, the content resonated with both seasoned plant enthusiasts and beginners just starting their collection.

Consistency and authenticity played a major role in growth. The tone remained approachable and witty, while the visuals stayed grounded in the lush environment that defines the space. This combination allowed Somewhere That’s Green to feel both credible and entertaining, which is a rare mix in niche retail spaces.

The results have been remarkable. Since beginning their social journey with us, Somewhere That’s Green has gained nearly ten thousand new followers. Their reach now extends well beyond Bend, earning recognition from plant enthusiasts and fellow plant shops across the country. Through consistent storytelling and character driven content, the brand has cultivated an online community that mirrors the warmth and creativity of the shop itself.