Because of its tucked away location, E4 Cards needed visibility that extended far beyond its physical footprint. Social media became the bridge between the shop and the broader trading card world. The strategy was not simply about promoting products. It was about amplifying the culture and excitement that already existed inside the shop’s walls.

We focused on creating content that celebrated the intensity, humor, and unpredictability of trading card games. From high energy pack openings to competitive in store moments and candid commentary from Steve himself, the videos were built to capture the thrill that keeps players coming back. The content leaned into authenticity and real reactions, which resonated strongly with viewers who value transparency and passion in the trading space.

By tapping into trends within the card game community and pairing them with E4’s unique local personality, we were able to create content that traveled well beyond Bend. The shop began to participate in larger online conversations around strategy, rare pulls, and collector culture, positioning itself as more than a small local retailer. It became a recognizable name within a much wider network of enthusiasts.

The results have been extraordinary. In the span of one year, E4 Cards generated nearly 6 million views across social platforms. This momentum created tangible local hype while also attracting attention from traders and players throughout the country. What began as a tucked away shop in an alley has grown into a go to destination in the Pacific Northwest, powered by a social presence that brings the energy of the card table to screens everywhere.