From the start, it was clear that Diversified had something most HVAC companies do not. A voice. Their technicians were not only knowledgeable, but naturally entertaining, and that combination created a rare opportunity for content that could both educate and engage. The challenge was to capture that energy in a way that felt authentic, while still reinforcing the professionalism behind their work.

We developed a social media approach centered around personality driven storytelling. Instead of trying to make HVAC content overly polished or corporate, we leaned into what made Diversified unique. Real technicians, real jobs, and real conversations. By highlighting their humor, confidence, and the everyday reality of the work, the videos created a sense of relatability that helped the brand stand out immediately.

Each piece of content was built to be both entertaining and informative. Viewers were able to learn something about heating and cooling while also getting a glimpse into the culture of the company. This combination made the content highly shareable, because it appealed not only to homeowners looking for advice, but also to people who simply enjoy watching skilled trades and strong personalities on camera.

The results proved that HVAC has a much larger online audience than most people realize. With hundreds of thousands of views, Diversified has successfully broken into the broader internet conversation around heating and cooling, a space filled with opinions, debates, and surprisingly engaged viewers. By consistently showing up with both expertise and personality, they have positioned themselves as more than just another service provider. They have become a recognizable brand in an industry that rarely gets the spotlight.