For Americana, social media was not about polished food photography or predictable promotional posts. Their brand thrives on personality, and the story behind the business is just as compelling as the burgers themselves. Our goal was to create content that felt fast, real, and authentic, while still being intentional in the way it captured the voice of the brand.

We focused on producing snappy, story driven videos designed to feel like a conversation rather than an advertisement. Instead of simply showcasing the product, we leaned into the why behind what they do. The creative centered around the people who make Americana what it is, their humor, their work ethic, and their unwavering commitment to keeping great food accessible. These videos were built to provoke engagement, invite commentary, and give viewers a reason to care about the brand beyond the menu.

Each piece of content was designed with shareability in mind. Strong hooks, quick pacing, and punchy messaging helped the videos stand out in crowded feeds. By combining bold storytelling with relatable moments and real behind the scenes energy, we created a content strategy that amplified what people already love about Americana. Their honesty and their heart.

The results spoke for themselves. Within just a few months, Americana achieved brand awareness far beyond Central Oregon, earning hundreds of thousands of views and reaching audiences well outside their immediate community. More importantly, the engagement proved that people were not only interested in the quality of their food, but in the personalities and resilience behind the business. The content helped turn customers into fans, and fans into advocates, reinforcing Americana as a brand people want to talk about, follow, and support.