Doordash approached us with a clear creative direction. They wanted to tell a story that felt human. Instead of relying on generic messaging about delivery work, the goal was to spotlight real Dashers and show what flexibility actually looks like in everyday life. We built the campaign around authentic personal experiences, emphasizing the idea that driving with Doordash is not just a job, but an opportunity to earn on your own terms.

To bring this vision to life, we traveled to Portland and produced a series of digital ads over the course of three days. Our focus was on capturing multiple stories that could stand alone or work together as a cohesive campaign. Each piece of content highlighted a different perspective, showing how Dashers use the platform to create breathing room in their schedule, prioritize what matters most, and gain more control over their time.

From the beginning, we knew the Pacific Northwest setting needed to feel like more than just a backdrop. Local scenery and recognizable environments helped ground the ads in a real sense of place, making the content immediately more relatable to the audience it was built for. We paired this with a documentary style approach that kept the visuals natural and the messaging clear, allowing each Dasher’s story to carry the emotional weight.

The final deliverables resulted in a strong library of video assets that Doordash can rotate, test, and run simultaneously across a wide range of digital platforms. With a variety of narratives, settings, and creative angles, the campaign offers flexibility on both the brand side and the viewer side. These localized stories create a deeper connection, helping the ads feel less like corporate marketing and more like a genuine reflection of the people who power the platform.