S’Opie Bar was a from scratch branding journey in the truest sense. With only the name and a heartfelt vision to guide us, we set out to build a brand that could carry both charm and long term potential. The challenge was to create something whimsical enough to celebrate Opie, yet refined enough to grow into a broader lifestyle concept down the road.

We began with logo exploration, focusing on illustration as the centerpiece of the brand. The solution became a hand drawn, entirely original mark featuring Opie as the face of the company. In a playful twist, Opie appears seated like a human at a bar constructed from soap, subtly nodding to both the current product and the future bar dream. This visual immediately gives the brand personality and memorability while reinforcing the story behind its creation.

From there, we developed a supporting visual system that could flex across packaging, digital presence, and potential physical spaces in the future. The branding needed to feel warm, clever, and distinctive without boxing Virginia into one narrow category. By keeping the aesthetic open ended and character driven, the identity allows S’Opie Bar to function beautifully as a soap brand today while remaining adaptable for tomorrow’s expansion.

The result is a fully unique brand anchored by a one of a kind illustrated logo and a strong narrative foundation. Opie now quite literally represents the face of the business, giving Virginia a visual identity that feels deeply personal and commercially viable. Projects like this remind us that branding is not just about visuals. It is about honoring the story behind the idea and building something that can grow alongside the dream that inspired it.