Kefi approached us with a clear objective. Their food was resonating with the community, but the ordering process was creating friction. Too many options presented at once can lead to decision fatigue, especially for new guests unfamiliar with the format. The goal was not to remove the variety that defines Kefi, but to present it in a way that feels intuitive and easy to navigate.

We began by analyzing the structure of the existing menu and identifying where complexity was creating hesitation. Instead of listing every possible variation in equal visual weight, we reorganized the layout to guide the customer step by step through the ordering process. Clear hierarchy, thoughtful grouping, and simplified language became central to the redesign.

The visual approach leaned into clarity and restraint. By compressing the menu and refining the layout, we created breathing room that allows the most important information to stand out. The design now communicates how to order before it asks customers to make decisions, which helps reduce uncertainty at the counter. This subtle shift transforms the experience from overwhelming to empowering.

The final result is an updated menu system that feels streamlined and approachable. It explains the process clearly, eliminates confusion, and supports a smoother flow during busy service hours. Kefi now has a menu that reflects the vibrancy of its food while giving first time customers the confidence to order without hesitation.