Pure Auto Group and Pure Auto Works approached us with a clear business need. They operate in a competitive automotive landscape where trust matters just as much as inventory or technical skill. The goal of the digital advertising effort was to elevate awareness, generate measurable engagement, and reinforce the unique value each brand brings to the community.

Rather than producing generic ad creative, we built a strategy rooted in the real experiences of customers and the authenticity of the teams behind both businesses. For the dealership side, the focus was on showcasing the breadth of quality vehicles available as well as the accessible, customer oriented experience that sets Pure Auto Group apart from bigger national chains. For Pure Auto Works, we emphasized the depth of expertise present in every repair and maintenance service, using honest messaging that reflects the confidence and integrity ASE certified technicians bring to each job. 

The campaign was designed to perform across a variety of digital platforms with tailored messaging based on audience behaviors. By testing multiple creative formats and audience segments, the ads were able to reach individuals who were in the market for a vehicle purchase, required service or maintenance, or were simply seeking a trusted automotive partner in the Central Oregon area.

Visuals highlighted real people, real vehicles, and real service moments—breaking away from stock driven automotive advertising toward content that felt relatable and community grounded. Calls to action were clear and intentional, driving both online engagement and in person visits.

The outcome was a set of digital advertising assets that significantly amplified awareness for both Pure Auto Group and Pure Auto Works. The brands saw strong performance in viewership, lead generation, and audience reach, reinforcing their credibility and visibility in the regional automotive market. With an established online presence supported by strategic digital campaigns, both businesses are positioned to convert interest into long term customer relationships while strengthening their role as trusted automotive resources in Central Oregon.