E4 Cards & More is a local card shop here in Bend, Oregon. They sell Pokemon, Yu-Gi-Oh, and Magic the Gathering cards - and they host special events and tournaments nearly every week. We approached their owner, Steve Johnson, about creating social media reels to help increase his online presence. E4 is unintentionally tucked away in an alleyway between the Natural Grocers and the Macy’s, which makes it hard to see from the street. Nevertheless, their vibrant community never fails to find them.
With a dedicated base of players who often lean towards being more introverted, we wanted to ensure that we capture content that does what it needs to while respecting everybody’s space with the camera. We put together a plan that combined trending content and common questions people have about the shop, which ultimately resulted in increased online engagement and foot traffic to the store. With E4, Steve likes to handle static schedule posts as they frequently change, while we were trusted to deliver catchy reels with the purpose of awareness and entertainment.
In 3 months, we managed to use reels to garner 1.4 million views on Youtube, 500,000 on TikTok, and 350,000 on Instagram - over 2 million across the three platforms.
Instagram - Jan to March
360,000 impressions - up 2500%
8700 interactions - up 1600%
194,000 reach - up 3400%
+660 followers (nearly doubled previous count)
Tiktok - March to May
Video views up 267%
Reached audience up over 1000%
Profile views up 908%
Youtube - April 2025 stats (brand new account)
1.4 million views
+500 subscribers
11.2k video likes
668,000 engaged views
.png){kind=logo}
